Located in Portstewart, Zym is a pioneering marketing platform dedicated to helping ambitious SME’s who need to take greater control of their sales and marketing.
Zym knew they needed to partner with an agency who had the right experience of working with, building brands for and selling to SMEs, which is why they chose to appoint Fourteen Forty. Our 15 years of helping businesses like theirs tell people who they are and why they matter, positioned us perfectly to get Zym ready to launch to a global audience.
The team at Zym knew that they had created an innovative and powerful platform that they had full confidence in. Unfortunately, they didn’t have the same confidence that they could successfully tell the world who they were and why their platform mattered in a way that didn’t confuse or detract their audience.
The brand had to talk to it’s audience in an authentic voice, not simply hide behind marketing speak like so many competitors. It had to give clarity on how Zym would benefit them and explain clearly why Zym exists. We wanted to create a brand that made the customer rejoice when they discovered it. ‘HALLELUJAH - Finally a marketing solution that understands what is important to me’ and it has. The use of consistent brand messaging has been key in driving up conversions, creating visitors who want to sign up, because they understand why they need to.
Creating the Zym brand not only gave the team at Zym added confidence, it also gave their investors an increased confidence too. Upon seeing the first prototype of the new website we had created, Zym received further private investment, proving the value of getting the brand and messaging right and creating that confidence through every part of the business.
Once all of that was finalised, we moved onto the aesthetics of the site. Having created a brand strategy that included elements including a tagline and value proposition earlier in the project, we knew exactly who the site had to appeal to. The strategy informed every aspect of the final design from the colours and typography, to the photography style and the mobile usability. The end result is a site that looks right, sounds right and works without a glitch across all devices.
Zym is a business with an aggressive growth strategy, and the website is going to play a big part in that. To ensure we created a website that can grow and evolve with the business, we built a fully bespoke theme with custom functionality. This will enable Zym to not only maintain the site themselves, but to grow the website as the needs of the business adapt.
By taking the time to understand how their team will use the site, we have engineered an easy to use, bespoke system that means they can react in minutes, rather than sitting still and waiting for changes to happen. The site is built for them, their needs and their staff.
We created a brand, full messaging toolkit and website that sets Zym apart in a crowded marketplace.
• We wrote it
• We designed it
• We built it
• We created the messaging to promote it
We built trust with Zym, giving them confidence in our ability, so they could focus on the development of the platform, knowing their brand and website was in safe hands. We elevated their business so they can sell to more customers.