Ulster Independent Clinic

Patient Centred Excellence

Project Overview

As the Ulster Independent Clinic progressed a multi-million-pound investment in a new 3 storey building and looked towards celebrating its 40th anniversary, it engaged Fourteen Forty to overhaul its brand and a full suite of designed outputs.

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The brand had to reflect the commitment to excellence in the quality of care, facilities, skills and equipment.

Fourteen Forty dared to challenge the norm. Conducting a brand audit and discovery workshop looking to the next 40 years with a fresh but familiar; modern but reliable; engaging but distinguished brand which now proudly stated: Patient Centred Excellence.

The creative brief had more than just patients in mind. Their visit had to be made as calming and reassuring as possible. Staff also had an attachment to the Clinic but the design was tired and morale could be helped with a more invigorating environment to work in.

Comforting and invigorating at the same time. That was the brief.

ulster indeendent clinic website
ulster independent clinic signage panels


From the brand, Fourteen Forty refreshed the logo which wove through all the outputs planned and new ideas the creative team suggested.

The new building would draw attention to the existing mis-match of signage and it could be so much more than just the necessary information – the new brand signs, dressed the corridors, doors and patient areas. They are bespoke sizes to reflect the room and environment.


Fourteen Forty continues to provide the Ulster Independent Clinic with an ongoing creative design service to ensure the brand is delivered consistently to patients, consultants, staff and visitors, and to uphold the Clinic’s position as the premier private health care provider in Northern Ireland.


“We engaged Fourteen Forty to appraise and refresh our brand, website and signage at the beginning of the project that has culminated in the recently opened Outpatient facilities. Working with Rory and the team was a pleasure. They listened to our needs and aspirations. They provide ideas, solutions and a fresh approach that we could engage with.

I would recommend Fourteen Forty to any organisation wishing to renew or develop their brand.”

Nicola McGregor / Company Secretary / Ulster Independent Clinic

rory mcilroy opening ulster independent clinic

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