Light 360 are a team of high-end lighting designers who work alongside architects, engineers and interior designers to deliver quality lighting schemes. They approached Fourteen Forty to develop a new brand, website and a suite of marketing materials for their business which would help with their continued growth plans.
Our services for Light 360 included creating a new brand identity and brand guidelines, creating a new fully responsive website and a new suite of stationery and traditional marketing materials.
Collaborating with highly skilled, design orientated partners, the branding for Light 360 had to sit comfortably in that landscape. The brand aesthetic we designed is clean, adaptable and unequivocal.
Light is a difficult medium not only to understand but to apply and integrate within a project. Light 360’s role is to bridge the gap between engineer and designer. The Light 360 website needed to showcase the value and effect of lighting design and encourage potential clients to work with a specialist in the field on their next construction project. We achieved this by utilising high end project photography that advertised the quality of work and difference light can make to the feel of a project.
To accompany the new brand and website, we designed corporate stationery and marketing materials. These are actively used for promotion and raising awareness of the company and the services they offer.