New Year, New You, New Website?

Chris McAlonan

Published: 24th January 2019

New Year, New You, New Website? Blog Article

2019 is well and truly underway!

You’ve made it through to what feels like day 293 of January and now you’re well into work mode. Now is the perfect time to re-evaluate the online side of your business.

It’s more important than ever before to have a good online presence. A new website can transform your business and become your number one salesperson. A bad website is worse than no website at all.

If your website still doesn’t work on mobile phones, you’re missing out on a huge portion of potential customers. At Fourteen Forty we conducted some research and discovered that 66% of visits to one of our most visited client websites came from mobile phones. That’s thousands of customers you’re potentially scaring away with your old website if it doesn’t support mobile browsing.

Think of your website like it’s your business premises. You wouldn’t want it falling apart as potential customers walk past in horror at your crumbling building. That’s what’s happening online. Your website needs to charm potential customers and invite them in to check out how you can help them.
We’ve produced a short list of reasons you need a new website in 2019.

1. You don’t have a website

🚨 Alarm bells should be ringing right now. 🚨 Your business NEEDS a website. Call us immediately on our emergency telephone line – 028 9046 6896 and we’ll get you up and running. You may be losing valuable customers due to not having a website so don’t delay!

In the meantime, check these out to ease the pain:

2. Your website isn’t mobile-friendly

One of our loyal clients, Ulster Independent Clinic, has a website which works on all devices big and small.

This point was alluded to in the introduction. Mobile browsing is HUGE. When was the last time you sat down to browse the internet on your desktop computer? I bet you’re reading this on your mobile right now, aren’t you?? I know the only time I ever use my computer at home is for gaming, all my browsing is done on either my iPhone or iPad. A website which looks bad on my mobile will instantly put me off from using their services.

Here’s a test, go to your own business website on your mobile or tablet. Take 5 minutes and have a scroll through the pages and see how it works on these smaller devices. If you don’t even have a website, now’s a perfect opportunity to give us a call to discuss getting one set up for you.

Talk soon or I’ll see you further down this page…

3. Your website has a bad user experience

If you dread the thought of going to your website, imagine how potential customers visiting your website feel right about now? They immediately dismiss your business and go to your competitor with their shiny new website. You wouldn’t place obstacles in your business premises for your customers to navigate through so why do it on your website?

4. Your website content has ‘gone mouldy’

As Bill Gates famously said, “Content is King.” This is as true as ever. If you have stale content, who’s going to view it? Who will stick around on your website surrounded by old content when they can go to your competitor with all their fresh, shiny and regularly updated content.

A constant drip of fresh content can help boost your website to the top of Google Search results. It’s a marathon, not a sprint.

All of our websites are built on the WordPress platform but you won’t find any nasty pre-made themes here.

We build all of our websites from scratch, customised to your business needs.

With WordPress it allows our clients to make changes and add fresh new content when they like. It’s the most popular Content Management System for a reason.

Click here to see all of this in action! One of our most loyal clients, Sharon Campbell, had exactly these problems and we solved them for her.

Be proactive and grow your business with a new website from Fourteen Forty. Get in touch today and we’ll have you up and running in no time!