Customers are important. Every business needs them and should always be trying to get more customers. They’re the lifeblood, the backbone, the be-all and end-all of your business. You need a steady flow of new and returning customers coming to your business and buying your products and services, or you fail.
In this post, we’ll explain how you should use a website to get more customers for your business and provide a few suggestions if you need some help.
Why should I use a website to get more customers?
A website can be the number 1 salesperson for a business. For many businesses, a website acts as their hub and is often the finishing point for a buyer journey (where they give you money in exchange for your products and services.)
It’s your number 1 salesperson because it’s always working. 24 hours a day, 365 days a year. However, if you’re website isn’t up to scratch, it may be doing a disservice to your business.
How to Get More Customers Now
Perhaps the most important point in this post. Your website needs to be optimised for all devices. There are so many devices that your customers use to browse the internet. From tablets and smartphones to laptops and desktop machines, all of these have different screen sizes so it’s important your website looks good on all these devices.
Over half of all website traffic now comes from mobile devices, so if your website doesn’t cater to these users, you’ve lost potential customers.
If your website is slow to load, it results in poor user experience and potential visitors will be off in a flash, clicking on someone else’s site instead. To add a double blow, Google’s search engine crawlers will penalise you by ranking you lower in their search engine results pages for providing users with a negative experience. Most users, yourself included no doubt, only click on the top-ranking search results on the first page.
Some items of content like images and videos can slow down the speed at which your website will load but this content is also important for engagement, therefore your web design strategy needs to address how this content will be rendered in such a way so as to allow both users and search engines to have a positive experience on your website.
Website speed is essential if you want to get more customers for your business.
Calls to Action
A ‘call to action’ or CTA, are parts of your website which invite the user to perform a specific action. It will be eye-catching, stand out from the rest of the page and hopefully nudge the user into doing something which will lead them down one of your conversion funnels.
Buttons are usually the most common example of a CTA, but other examples include:
- Sign up for a newsletter
- Start a free trial
- Add to cart
A CTA is one of the most important elements of your website. It’s what will lead your website to get more customers and hence make sure your business stays afloat.
Google Analytics should be included on every single website you have. Without it and the valuable data the service provides, you’re basically guessing on what is working and what isn’t working on your website. If you want to get more customers through your business, you need to make a decision based on the data Google Analytics will provide.
Google Analytics is a great resource that can provide us with lots of insights about our website visitors from their location, age, gender, the pages they are most interested in and spend the longest amount of time on, to where they drop off our radar and leave the site. We can use these insights and make modifications to the website to try and improve some of the numbers.
So there we have it, 4 ways you can use a website to get more customers for your business. Using a mixture of optimisation, speed improvements, calls to action and Google Analytics, your website will be one step closer to allowing you to get more customers for your business.
Of course, you will need some marketing support if your website is going to get more customers. These customers first need to know about your business and your website before they can buy from you.