Helping a Legendary Belfast Brand give something back to their customers

Craig Hodgkiss

Published: 15th January 2020

Helping a Legendary Belfast Brand give something back to their customers Blog Article Branding Digital Agency Belfast

With great coffee, comes great rewards

Clements coffee shops are well known around Belfast for their great coffee, excellent food, and exceptional staff. When they approached us in 2019 to help them create and launch their new loyalty scheme, we couldn’t have bean any happier (why thank you).

By creating a suite of promotional materials to be used in-store and online, our aim was to quickly raise awareness of the loyalty scheme and encourage participation by boldly highlighting the fantastic rewards on offer, after all, who doesn’t love free food and drink?

belfast brand

2000 sign-ups in 60 days

The loyalty card launched in November 2019, and by the end of December, Clements had received almost 2000 unique sign-ups to the scheme. That’s a lot of customers who are now being rewarded for their loyalty and a customer base who are incentivised to continue their relationship with the Clements Belfast brand. This will help to increase customer retention and support ongoing food and drink sales.

clements coffee loyalty scheme

Over 70% of consumers are more likely to recommend a brand if it has a good loyalty program.*

clements coffee gift card
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By collecting the details of customers who have shown an interest in the brand by signing up to the scheme, Clements has now opened up new opportunities to promote themselves to an already invested audience, be it through loyalty offers, special events or promoting the latest coffee of the month. Most businesses would agree that retention is cheaper than acquisition, and statistics have shown that increasing customer retention by just 5% can boost profits by anything from 25% to 95%.*

Clements have coffee shops located throughout Belfast. We would highly recommend you stop by, their orange and cranberry scones are superb. Their loyalty scheme is pretty special too! clementscoffee.com/

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*Stats from bond – view original source here

No Time? No Problem!

At Fourteen Forty we know that, as a business owner, you don’t have the time to worry about these things. That’s why many of our clients trust us to look after their websites and marketing collateral. Also, with our bi-annually reviews conducted alongside our clients, their voices are always heard and actions are taken to improve their projects.

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