The making of a biodiversity hero — Bizzy Flo!

Susie Shaw

The making of a biodiversity hero — Bizzy Flo! Blog Article Branding and Digital Agency Belfast

Flo, a white tailed bumblebee, is the new star of the “Don’t Mow, Let it Grow” project, featuring in her very own animation educating young people on protecting biodiversity.

I am an illustrator and graphic designer from Fourteen Forty specialising in watercolour illustration and animation.
Storyboarding was my initial process where I visualised scenes, scribbled down character ideas and allowed my imagination to interpret the script.
My next stage was scanning my hand painted illustrations into Photoshop to arrange and edit. I chose watercolour as the texture highlights the unique and handmade quality of the project. The style resonates to my main audience being children as there is an innocence and raw quality to the production.

brand design belfast

I considered facial movements and flying patterns and created loops of motion called GIFs that were brought onto the complex programme – After Effects.

I wanted to educate the children by giving lots of facts and information but in an effortlessly fun way. I sustained interest by taking the viewer on a story allowing Flo’s journey to offer a sense of anticipation.

“Here are my sketchbooks showing the flow of ideas from head to paper. I wanted my style to be playfully imperfect.”

illustration design belfast
dont mow let it grow design agency belfast

Flo started as an idea drawn in a sketchbook and soon her personality began to take form once colour was added by the beautiful soft medium of watercolours. She was the starting point of the entire production so everything flowed from this wise, friendly and confident little bee.

print design graphic design agency belfast ireland

Character concepts were drawn up to represent a variety of species. I loved creating personalities and played to each insects’ stereotype; a quirky hover-fly, an elegant butterfly and a wise bee.

print illustration design agency belfast

The project expanded and learning resource materials were created to allow children with more information about the project to bring home.

Below is Flo’s Biodiversity Corridor journey through areas of diverse and rich biodiversity. It is a helpful guide showing children the importance of nature and wildlife.

graphic design belfast design agency

Overall the process has taught me vastly about protecting the environment and how we can make a change. To see the project develop from start to finish was an exciting achievement and one I am very proud of.

Think Big. Start Small.

Book Your Free Strategy Session Today

We want to help you and your business squeeze every ounce of value out of your website and digital marketing, be it more customers, greater engagement or increased sales. The best way we can do that today is to ask questions, listen, and help you gain some clarity around any issues your business may have.

Call Patrick on 028 9046 6896, or fill in the form below to book your complimentary strategy session today. We look forward to helping you soon.

patrick wood step 1 strategy session

Speak to Patrick and book your free session.

craig hodgkiss step 2 strategy session

Meet our team (via Zoom if you prefer) and discuss your business hurdles.

get results step 3 strategy session

We will give you clarity around your idea and insight into tangible solutions.

It’s easy, it’s helpful and it’s free.
Call Patrick on 028 9046 6896.

Alternatively, fill in this form and Patrick will call you to arrange your session.

As a responsible data controller we take your personal preferences into account before sending you information about our products or services, please select the channels you would like us to contact you by.

You can review our privacy policy here