Are you ready for 2020?
You’ve taken the first step by clicking on this insight and showing interest in getting your business ready for 2020.
Why not invest some time investing in your most important client? (That’s you, by the way.) After all, if your business isn’t taken care of, how do you expect it to take care of your customers?
As you set your business goals for 2020, you need a website that works to promote your goals, not one that prevents you from achieving them. In this section, we’ll delve into some of the important elements which should be sorted out for 2020.
Is Your Website ready?
If your website was built more than three years ago, or if you haven’t looked at your site’s content in a while, it is likely underperforming. As we’ve said before, your website should be your number one salesperson if you want your business ready for 2020. Your website can be broken down into the following sections:
When you visit your competitors’ websites, do they stand out? Do you feel a bit of jealousy? Do they make you want to change? If so, that’s good! It shows you’re open to change and that’s one of the most important things.
In comparison, take a look at your own business website. Does it look a bit dated? It may tell your customers about your business and your services, but so does your competitors but just in a better-designed way. Your competitor is more likely to win new business from their website if it’s modern, sleek and professional-looking, as well as being a source of vital information to their customers.
Many clients feel that after investing in their website, they can tick that off the ‘to-do’ list for a while. But that ‘while’ may be shorter than your budget needs to be. Web design trends and standards change quickly. If you don’t keep up, you’ll look out of date and you could lose business to your competitors.