Is your Business Ready to Dominate 2020?

Chris McAlonan

Published: 09th December 2019

Is your Business Ready to Dominate 2020? Blog Article Branding and Digital Agency Belfast

Are you ready for 2020?

You’ve taken the first step by clicking on this insight and showing interest in getting your business ready for 2020.

Why not invest some time investing in your most important client? (That’s you, by the way.) After all, if your business isn’t taken care of, how do you expect it to take care of your customers?

As you set your business goals for 2020, you need a website that works to promote your goals, not one that prevents you from achieving them. In this section, we’ll delve into some of the important elements which should be sorted out for 2020.

Is Your Website ready?

If your website was built more than three years ago, or if you haven’t looked at your site’s content in a while, it is likely underperforming. As we’ve said before, your website should be your number one salesperson if you want your business ready for 2020. Your website can be broken down into the following sections:

Design

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When you visit your competitors’ websites, do they stand out? Do you feel a bit of jealousy? Do they make you want to change? If so, that’s good! It shows you’re open to change and that’s one of the most important things.

In comparison, take a look at your own business website. Does it look a bit dated? It may tell your customers about your business and your services, but so does your competitors but just in a better-designed way. Your competitor is more likely to win new business from their website if it’s modern, sleek and professional-looking, as well as being a source of vital information to their customers.

Many clients feel that after investing in their website, they can tick that off the ‘to-do’ list for a while. But that ‘while’ may be shorter than your budget needs to be. Web design trends and standards change quickly. If you don’t keep up, you’ll look out of date and you could lose business to your competitors.

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Content

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The content on your website is equally as important as the design. It should reflect the dynamic nature of your business. Whether it be new products, new services, new employees, or new contracts won, content like this will help potential customers choose you over your competitors.

Out of date content is probably worse than no content. Your website should reflect the most up-to-date information about your business. If you don’t keep up on this, it reflects extremely poorly on your business image. Similarly, as with the design section above, you risk giving customers the impression that your business is out of touch and that you lack attention to detail.

Now, we know you’re probably busy and don’t have time to worry about copywriting. At Fourteen Forty, we can help with this to get your business ready for 2020. Get in touch with Patrick today and we’ll take it from there.

Mobile-Friendly

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A mobile-friendly / responsive website is a must. Your website needs to be responsive. If you haven’t made this investment in your website, you’re already at a disadvantage. Google has started to penalise websites that don’t work well on mobiles all the way back in 2015. If your site used to appear in Google Search Results but now it’s disappeared, this could be the culprit.

The lack of search visibility alone should be motivation for you to make this change. At Fourteen Forty, we conducted some research and found that 66% of traffic to one of our busiest client’s websites came from mobile devices. That’s thousands of visitors from mobiles who get the same great experience as those on desktops. The usability of (or lack thereof) your non-responsive website could leave a sour taste in potential customers mouths. It may be enough for some of your customers to decide to switch to one of your competitors with a beautiful responsive website that works on their phone.

At Fourteen Forty, all of our websites are built to work on all devices big and small. It’s so important for all users, regardless of their device, to have a great experience when using one of our websites. It’s one of our tips in our popular “How To Create A Web Design Strategy To Increase Website Traffic” insight.

Security

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Since July 2018, websites without a security certificate (otherwise known as HTTPS) enabled will display a “This website is not secure” warning in Google Chrome (the most popular web browser in the world). This is not only a security issue but an important brand issue. When customers see this message, it instantly makes them question whether they want to do business with you. The idea of seeing “not secure” in big bold lettering will scare off people and make them wary of doing business with you.

These last points (mobile-friendly and security) are must-haves in 2019 let alone 2020. If you don’t have both of these on your website, it’s time to get in touch with us. Both of these will cause penalisation of your website with the world’s biggest search engine and could cost you valuable business. You cannot afford to have these issues working against your business goals.

Think Big. Start Small.

Book Your Free Strategy Session Today

We want to help you and your business squeeze every ounce of value out of your website and digital marketing, be it more customers, greater engagement or increased sales. The best way we can do that today is to ask questions, listen, and help you gain some clarity around any issues your business may have.

Call Patrick on 028 9046 6896, or fill in the form below to book your complimentary strategy session today. We look forward to helping you soon.

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